Miele has been an independent family-owned company since its establishment in 1899 and is equally committed to its owners, employees, customers, suppliers, the environment, and society.

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The company focus is on manufacturing household appliances for the kitchen, the laundry room, and for floor care, as well as appliances for use in commercial operations and  medical facilities ("Miele Professional"). The strategic vision is to be the world’s most trusted and desirable premium brand.

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Miele offers products to its customers that set the standards for durability, performance, ease of use, energy efficiency, design, and service. This corresponds to the guiding principle "Immer Besser" which the founders Carl Miele and Reinhard Zinkann printed on their first machines - and which characterizes Miele to this day

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The company focuses exclusively on the Miele brand and its consistent positioning in the premium segment. Miele stands for long-term thinking and planning, continuity of values and goals, good relationships with customers and suppliers, as well as an employee-oriented corporate and leadership culture.